Handmade Gift Shopping Statistics
A current collection of citable facts about handmade marketplaces, gift shopping, and online retail. Every figure below names its source and date.
86.5 million
active Etsy buyers
The Etsy marketplace reported 86.5 million active buyers as of December 31, 2025.
Source: Etsy 2025 Annual Report, February 19, 2026 ↗5.6 million
active Etsy sellers
The Etsy marketplace reported 5.6 million active sellers as of December 31, 2025.
Source: Etsy 2025 Annual Report, February 19, 2026 ↗29%
of recent Etsy visits included gift searching
In Etsy's 2025 monthly marketplace buyer surveys, 29% of respondents said they had searched for a gift on a recent visit.
Source: Etsy 2025 Annual Report, February 19, 2026 ↗31%
of recent Etsy visits sought something custom or personalized
In Etsy's 2025 monthly marketplace buyer surveys, 31% of respondents said they were looking for something custom or personalized on a recent visit.
Source: Etsy 2025 Annual Report, February 19, 2026 ↗85%
say Etsy shopping supports small businesses
Etsy reports that approximately 85% of surveyed buyers say shopping there means supporting small businesses.
Source: Etsy 2025 Annual Report, February 19, 2026 ↗$257.8 billion
spent online during the 2025 holiday season
Adobe reported U.S. online spending of $257.8 billion from November 1 through December 31, 2025, up 6.8% from the prior year.
Source: Adobe Analytics, 2025 Holiday Shopping Season, January 7, 2026 ↗56.4%
of 2025 holiday online transactions happened on smartphones
Adobe found that smartphones accounted for the majority of U.S. online transactions during the November 1 to December 31, 2025 holiday season.
Source: Adobe Analytics, 2025 Holiday Shopping Season, January 7, 2026 ↗A useful snapshot for gift and handmade commerce.
These statistics describe the marketplace and retail context around handmade, giftable products. Etsy-specific figures reflect Etsy marketplace reporting and buyer research. U.S. retail and holiday figures describe the broader online-shopping environment, not Creative Designs by VMS sales.
For a closer look at the kinds of handmade accessories shoppers can give and use, browse the full collection or explore our gift guides.
How this page is kept useful.
Only named, public sources are used. Each statistic links directly to the source material and carries the source publication date. Figures are retained as reported, including the source's scope and time period. The page is refreshed when a key source releases newer data, generally no more often than monthly.